Users will soon have a updated setting that permits them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread release. This advancement aligns with a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often illogical or surreal.
Based on user feedback that a lot of users like content created using AI tools, from AI artwork to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are submitted to the app every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI content they see by using the topic control setting in the app and choosing AI-made media. Other topics that are already be modified under the filter encompass politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige users to tag “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
Additionally, the service will now add an artificially created watermark to content created with its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is additionally introducing a $2m awareness program for professionals and institutions to produce educational content about ethical AI use. This program will assist educational bodies specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, amid debate over intentions to lay off a large number of review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its user protection team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by removing the most harmful content prior to it has to be seen by people. The company stated a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
